lunedì 16 marzo 2009

Ethic Technology

"Technologies have a social dimension beyond their mere mechanical performance. We adopt new technologies largely because of what they do for us, but also in part because of what they mean to us. Often we refuse to adopt technology for the same reason: because of how the avoidance reinforces, or crafts our identity. [...]

In the modernized west, our decisions about technology are not made by the group, but by individuals. We choose what we want to adopt, and what we don’t. So on top of the ethnic choice of technologies a community endorses, we must add the individual layer of preference. We announce our identity by what stuff we use or refuse. Do you twitter? Have a big car? Own a motorcycle? Use GPS? Take supplements? Listen to vinyl? By means of these tiny technological choices we signal our identity. Since our identities are often unconscious we are not aware of exactly why we choose or dismiss otherwise equivalent technology. It is clear that many, if not all, technological choices are made not on the technological benefits alone. Rather technological options have unconscious meaning created by social use and social and personal associations that we are not fully aware of.

We should expect technology to continue to exhibit ethnic and social preferences. Groups or individuals will reject all kinds of technologically advanced innovations simply because. Because everyone else accepts them. Or because they clash with their self-conception. Because they don't mind doing things with more effort. I know an author who writes science fiction books today in long hand. At least the first draft. Efficiency and productivity may, in the future, be seen as something to avoid." (From KK)

Now i know why I refuse to buy an Apple Iphone or why my dad is sticking with is 80's tipewriter to write down every bloody letter...

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