The first one is "non commercial". This guy want just to be protected from nosey looks of pedestrians passing by.
More about it on http://www.niklasroy.com - Music by holy Konni http://www.freizeitmeister.org
The Interactive Display Window Concept wants to connect the Brand (actually it's unbranded) to the music or/and art.
Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom.
Repetto - Vitrine interactive is the most recent and has been made through a smart use of 3d projection by the Agency "Marcel" for "Repetto Rue de la Paix" Magazine